Bottoms Up: The Jimi Hendrix Liquid Experience Inspires InSIPid Humor
Jimi Hendrix died 38 years ago, but his music lives on — and his merchandising does, too. Caffeine fiends can now drink a real “rock star” energy drink — the “Jimi Hendrix Liquid Experience.” The flavorful brew was introduced last year by The Liquid Experience Group, a division of Beverage Concepts, LLC, and seems to be catching on in consumer land. The drink is available in seven states — New York, New Jersey, Connecticut, Florida, Nevada, California, and Arizona, and the company looks to expand its distribution over the next two years.