Evie Carpenter
Audio By Carbonatix
Those looking for brunch in Phoenix this weekend have the opportunity to dine out for free. Saturday, November 5 is Pepsi Dig In Day, and the company is picking up the tab.
Now in its second year, Pepsi Dig In Day is a national campaign designed to bring customers to Black-owned restaurants. This year, 20 different restaurants around the country are participating, including two in metro Phoenix.
Free brunch is available this Saturday at the Phoenix location of Lo-Lo’s Chicken & Waffles on Central Avenue, and at Brunch & Sip on Indian School Road, while supplies last.
The festivities will also include the opportunity to enter a $5,000 sweepstakes, along with DJ sets and custom menus at the restaurants. Sweepstakes winners will also earn a $5,000 donation for their nominated Black-owned restaurant.
When news happens, Phoenix New Times is there —
Your support strengthens our coverage.
We’re aiming to raise $30,000 by December 31, so we can continue covering what matters most to you. If New Times matters to you, please take action and contribute today, so when news happens, our reporters can be there.
“Pepsi Dig In Day is a movement to inspire diners to discover Black-owned restaurants they’re excited to visit all year round,” Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice said in a news release.
In Phoenix, that means visiting a south-of-downtown classic for some waffles and crispy fried chicken, or heading to the Arcadia area for some expertly-made eggs and a flight of mimosas, all while supporting Phoenix’s Black-owned businesses. Cheers to that.

This year’s Pepsi Dig In Day is in partnership with Chef Carla Hall.
Melissa Horn
Lo-Lo’s Chicken & Waffles
1220 South Central Avenue
602-340-1304
Brunch & Sip
3950 East Indian School Road, #100
602-675-1459