Shops & Markets

Video Offers a Peek Into Specialty Coffee Culture

Here's a video documenting the frankly insane level of dedication specialty coffee producers put into each cup of their brew. Think of it as "Jiro Dreams of Sushi" but with coffee beans instead of fish and about half as pretty because giant roasting machines aren't nearly as attractive as a...
Carbonatix Pre-Player Loader

Audio By Carbonatix

Here’s a video documenting the frankly insane level of dedication specialty coffee producers put into each cup of their brew. Think of it as “Jiro Dreams of Sushi” but with coffee beans instead of fish and about half as pretty because giant roasting machines aren’t nearly as attractive as a wood bucket with an octopus in it.

See Also:Elephant Poop Coffee is the New Cat Poop CoffeeEight Best Coffee Houses in Greater Phoenix

For instance, LAMILL Coffee director of coffee Thomas Hodges compares developing a blend to, “Getting to know a person. It’s not until you’ve spent a lot of time together that you really get to know somebody.”

When news happens, Phoenix New Times is there —
Your support strengthens our coverage.

We’re aiming to raise $30,000 by December 31, so we can continue covering what matters most to you. If New Times matters to you, please take action and contribute today, so when news happens, our reporters can be there.

$30,000

The actual equipment used in the commercial roasting of coffee is actually fairly fascinating as is the process of “designing” a blend. As they point out, you’re roasting a seed here and there is no way to unroast it. If you’ve ever wondered what the practice of “cupping” is in regards to coffee, this video will explain that. Basically it looks a great deal like wine tasting but with the added complication of brewing the beverage as you’re tasting it. They sniff the beans, the grounds, the grounds after water has been added but before it’s stirred and then a succession of tastings as the coffee steeps.

The documentary group that produced this video, Thrash Lab, has also created a few other food related videos. They’ve previously interviewed butchers and food truck owners, all primarily in California.

Follow Chow Bella on Facebook, Twitter, and Pinterest.

GET MORE COVERAGE LIKE THIS

Sign up for the Food & Drink newsletter to get the latest stories delivered to your inbox

Loading latest posts...