Audio By Carbonatix
The Arizona Republic, desperate for something to squeeze between the ads as more reporters get laid off, started running a new, syndicated column today by greener-than-thou marketer Danny Seo.
Seo’s like a cross between Heloise, Martha Stewart and Al Gore — he wants to save Earth by small acts of greenificence, such as using VCR tape for ribbons around presents. Embarrassingly, even for the Republic, a locally written puff piece accompanies Seo’s introductory column that explains how Seo got his start at age 12 when he realized Earth Day fell on his birthday.
His grand plans to protect the environment have somehow been transmuted into grand plans to sell diesel-truckloads of cleaners and beauty supplies. But in the meantime, he’s got hundreds of tips on how you can avoid a big environmental footprint by doing “just one thing.”
When news happens, Phoenix New Times is there —
Your support strengthens our coverage.
We’re aiming to raise $30,000 by December 31, so we can continue covering what matters most to you. If New Times matters to you, please take action and contribute today, so when news happens, our reporters can be there.
For instance, did you know that washing your bedding less uses less water and energy? Friggin’ astonishing, isn’t it? Parents, did you know you can re-use old clothes by letting your kids play with them? That’s right, you don’t have to buy a new princess outfit from the Disney store every week!
At first, we were mystified by some of Seo’s tips in today’s column — what does aromatherapy have to do with a greener lifestyle?
The answer, we quickly realized, was obvious: He sells aromatherapy products, like this “body mist and room spray.”
Since his products, like Seo himself, are green to the nth degree, buying his products and saving Earth are now one and the same.
