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Many East Valley Tribune readers must have done double-takes after viewing this front-page teaser about a cookie story in today’s paper.
“Grandma’s kills wanted…” Do they mean human or road kills? And for a cookie recipe, possibly? Are those dark bumps in the pictured cookies chocolate chips — or something disgusting and macabre?
A closer look reveals an “s” hidden among the cookies, which turns “kills” into “skills.” It’s a safe bet the Trib didn’t do this intentionally, but the paper just might need more attention-getters like this in order to survive. — Ray Stern
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